9th - 28th of July, 2017 in Turin, Italy

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"The entrepreneurship education at EIA gives every participant the opportunity to be immersed in the extreme international startup environment"
- Ken Singer, UC Berkeley

The Most Innovative Summer Program - From an Idea to a Tech Start-Up in 15 days

Week I

  • 5 ways to create 100 MEUR business
  • B2B & B2C Innovation Systems
  • Creating Customer Value
  • Customer Development
  • Customer Feedback Analysis
  • Customer Feedback Collection
  • Customer Persona Design
  • Customer Validation
  • Design & Product Development
  • Designing Future Mobility
  • Digital Prototyping
  • Diversity in Teams
  • Fashion Thinking
  • Google Tools Exploitation
  • How to Design Ferrari
  • Ideation & Problem Discovery on a Global Scale
  • Integrated Product Development
  • Market Segmentation
  • Meet & Greet
  • Multicultural Team Management
  • MVP Prototyping
  • Online Evidence Searching
  • Paper Prototyping
  • Platform Innovation: How to not Repeat Taylor Swift vs Spotify
  • Platform Scaling: Amazon vs Alibaba
  • Problem-Solution Fit
  • Promoting Yourself
  • Quantified Self: Hacking Your Life
  • Questionnaire Composition
  • Storyboard Sketching
  • Survival Guide & Experiments for Entrepreneurs
  • Target Market Selection
  • Team Roles Division & Planning
  • Teamwork Organizing
  • Unique Value Proposition Design
  • User Experience Design

Week II

  • 1000 Customer Acquisition in 100 hours
  • App demo
  • Artificial Intelligence Economics: Future Products / Services
  • Building & Testing the Application
  • Business Model Canvas
  • Business Model Design
  • Business Model Global Scalability
  • Customer Engagement
  • Customer Engagement
  • Design Thinking
  • Go-To-Market Plan
  • Google AdWords Campaign
  • Growth Hacking Strategies
  • IT Hackathon
  • Keeping and growing customers
  • Marketing & Distribution Channels
  • Marketing Campaign Design
  • Marketing Campaign Launching
  • Personal Ferrari Driving Experience – 1-60 mph in 2,9 Sec.
  • Product Development (Web/Mobile/Physical)
  • Product Launch Tactics & Experiments
  • Protovation
  • Revenue Model 1 to 1 Clinic with Top Experts
  • Revenue Model Design
  • Sales Messaging
  • Scalable Business Model
  • Search Engine Optimization
  • Self Driving Car Industry – Disrupting All Industries
  • Social Media in Marketing Strategy
  • Uber, Airbnb, and Tesla Disruption Strategies
  • Using Big Data
  • UX/UI Design

Week III

  • 1 to 1 Meetings with Top Silicon Valley VCs
  • 10 Rules of Thumb for Startup Investment Valuation
  • 8 Things VCs Think About When Valuing Your Startup
  • Crowdfunding Campaign
  • Customer Acquisition
  • Financial KPIs Calculation
  • Fireside Chat with Early Stage Investors
  • Funding Alternatives
  • Funding Strategy Specification
  • Getting Access to Markets, Technology, and Finance in Cooperation with Established Corporations
  • How to Build Finance Strategy as Elon Musk
  • Intellectual Property Protection Plan
  • IP 1 to 1 Clinic with Top Silicon Valley Experts
  • Market Traction Increase
  • Marketing Madness
  • Meeting with VCs
  • Open Business Models, Services & Innovation
  • Pitch Deck Design
  • Pitch like a boss!
  • Pitching Carousel
  • PR & Branding
  • Startup Finance
  • Storytelling
  • VC Funding Tricks

The program includes about 70 sessions. Both individual students and pre-formed teams with an idea or a team with a running business can apply and benefit from the program.


Jonah Houston


Flavio Manzoni


John Elkann

Fiat Chrysler Automobiles

Ravi Belani

Alchemist, Stanford University

Anand Kulkarni


Rune Bentien


Ken Singer

UC Berkeley, CET

Pepe Moder

Fiat - Chrysler Automobiles
See all speakers

Mentors - Meet & Work @ EIA

Anastasia Ashman

Topaz Ventures LLC

Jeffrey D. Abbott

Wasabi Ventures

Mike Lee

University of Southern California

Steven White

Global Social Benefit Institute

Gigi Wang

MG-Team, LLC

Anand Kulkarni


Fred Krieger

Scoro Software

Bret Waters

Tivix, Inc
See all mentors
"It is an excellent program for start-up minded students"
- Martin Omander, Program Manager at Google

Startup Seed Investors

Ravi Belani

Alchemist Accelerator

Bill Reichert

Garage Technology Ventures

Mike Reiner

Amazon Web Services

Sergio Zocchi

United Ventures

Jose Franca

Portugal Ventures

Simone Cimminelli


Stefano Molino

Innogest SGR SpA

Interested? Let’s keep in touch!

No Spam - only latest news, price and activity updates!


Super Early Bird


  • Until October 1

Regular Price


  • Until January 1

Group Discounts

Accommodation not included (Price range: 580 - 700 EUR)

VAT (20%) added to individual purchases

"I am going to build my startup in Italy, birthplace of Ferrari"
- Charlie Cook, EIA Participant

"The caliber of the teams is super impressive - the people that are here and the potential of all the students. I get more impressed each year with the level of companies that are coming out."
- Ravi Belani, Alchemist Accelerator & Stanford University

Partner Universities

UC Berkeley

Dublin Institute of Technology

Tsinghua University

ESCP Europe

Victoria University

University of Calgary

Seneca College

University of Melbourne

See all universities
"I don't think I've ever been involved with a program this massive, from so many different countries around the world."
- Bill Reichert, Garage Technology Ventures

Location & Contact Info

France Headquarters

24 Avenue des Diables Bleus, Nice, France

Italy Headquarters

Via Carlo Allioni 3, Torino, Italy

Nordic Headquarters

Sakala 16a-3, Tallinn, Estonia

Silicon Valley Office

555 Mission St, San Francisco, United States