Having a marketing strategy is key to any startup that wants to find its place in the market—and you probably already know that—but creating a marketing strategy is just the first step. After planning, you need to actually get things done.

When creating a startup, you’re going to see yourself with tasks to complete for every aspect of your business. You need to use your time wisely in order to check them all off your list. Counting on free marketing tools for startups is the best way to give your company a competitive edge. From email marketing campaigns to social media, there’s a perfect solution for every single challenge. Are you ready to learn about these free tools?

1. Google Analytics

There’s no better way to measure digital success than by using Google Analytics. You don’t need to be an experienced marketer or IT professional to use it, either. GA is a free easy-to-start tool that must be part of your whole strategy from day one. 

Google Analytics: Free Marketing Tools For Startups

With Google Analytics you can track all interaction activities on your website, from the moment a visitor accesses a page until the last page visited. There is a lot to discover with GA, however, you can start with the basics:

  • Track visitors;
  • See how long users stay on your website;
  • Find out the most visited pages;
  • Discover which channels (social media, organic search, or ads) are bringing more traffic to each page;
  • Learn about the demographics of your audience (age, gender, location, etc.);

If you start tracking the data listed above right away, you’ll be able to create campaigns designed specifically for your audience. Each aspect of GA can give you a new insight. All you have to do is use this free marketing tool to get the best results for your startup!

2. Canva

We live in a visual world. Creating interesting designs is essential to attract visitors to your website and hopefully turn them into customers. But, design is not only about online media—flyers, business cards, and posters are also very important in your marketing strategy.

Canva is an online platform that allows users to create numerous types of designs. You can design social media posts, blog banners, newsletters, logos, and whatever else comes to your mind. The available templates and the drag and drop feature allows non-designers to create designs that look professional.

3. Mailchimp

Don’t get fooled into thinking that email marketing is dead. Reality is that email marketing is still one of the most effective ways to attract and retain customers. If you don’t believe me, you should trust the numbers from Statista:

  • In 2018, email users had an average of 1.75 email accounts.
  • Over 293 billion emails are sent each day throughout the world.
  • There are around 1.5 billion Gmail accounts worldwide.
  • There are about 5.59 billion active email accounts worldwide.

Impressive, right? 

Email marketing must be part of your strategy from the very beginning. Mailchimp offers complete email management and automation tools that will make your life much easier.

Free Marketing Tools for Startups: Mailchimp Email Marketing

You can start using Mailchimp with its basic features, like creating automated responses and using newsletter templates. There’s also a lot more to discover, such as:

  • Creating forms and landing pages
  • Starting your lead segmentation and nurturing
  • Retargeting ads

Mailchimp’s free package provides you with over 40 features. Ready to start creating your email marketing campaign?

Each business has its own challenges when it comes to the marketing strategy. Using these free marketing tools for startups will help you take off and start seeing results. 

Check out the Startup Education category of EIA blog and never stop learning!