3 Unicorn Companies that Reshaped the Market
Before you start reading this article, we want to ask you an important question: do you know exactly what a unicorn startup company is? If you don’t know the answer,…
Storytelling: A Highly Effective Way to Increase Your Sales
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we…
How to Pitch Your Startup Idea
When creating your own startup, you have to know how to pitch your idea. It doesn’t matter how innovative your product/service is or that you have a super cool solution;…
Do I really need a client persona?
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money…
How to Create Your First Landing Page
Attracting customers is one of the biggest challenges when creating a startup. How can users find my business? How can I reach the right audience? How do I bring the…
4 Steps to Designing a Great User Interface and User Experience
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product…
What is a Startup Incubator?
The startup universe is full of terms that can confuse a newcomer. We’ve already covered the startup unicorn topic, and now we’re on to a new one! Long before turning…
How To Get (the right) Customers on Social Media (in less time & money)
by Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram, YouTube now boast audience sizes in the billions. They’ve also become…
How to Effectively Validate Your Customer Persona
Every entrepreneur knows how important is to define and validate a customer persona. However, when it’s time to put it in practice, many startups fail. Validating a customer persona requires…
How to Create a Strong Startup Team
Did you know that not having the right team is one of the main reasons why startups fail? Actually, the lack of a strong team is listed in the top…