Welcome to our special feature, where we introduce the esteemed marketing mentors of EIA Porto 2024, who will be joining the program during its crucial second week.

Throughout their involvement, these marketing experts will guide teams in crafting robust startup marketing strategies, designing impactful growth hacking campaigns, and validating the market for new products. They also provide essential support in assessing marketing segments, analyzing campaign data, designing high-converting landing pages, and teaching how to utilize AI in marketing operations.

Join us as we introduce the mentors who will help make EIA Porto 2024 a hub of creativity and innovation, transforming visionary ideas into tangible products.

Patrícia Soares da Costa / CEO and Branding Consultant at MARQUINISTA / Portugal

Patricia Soares da Costa - EIA Marketing mentorPatricia Costa is a renowned CEO and branding consultant at Marquinista, where she leverages over two decades of experience in marketing and communications to propel brands forward. Her noteworthy tenure as a communication advisor to the Minister of Economy of Portugal led to the strategic development of “Brand Portugal,” focusing on innovation and tourism. An esteemed mentor and keynote speaker, Patricia has enriched over 20 global entrepreneurship programs with her expertise, in teaching branding and marketing across several respected institutions. Her dynamic career reflects a deep commitment to fostering corporate, governmental, and startup ecosystems worldwide.

Hugo Hanselmann / Founder & CEO at HuHeHa / Belgium
Hugo Hanselmann - EIA Marketing mentorHugo Hanselman, the CEO & Founder of HuHeHa, specializes in guiding companies through digital transformations to thrive in an increasingly digital world. As the former Global Director of Digital Connections at AB InBev, the world’s largest brewer, he crafted innovative consumer engagement strategies that fostered multichannel emotional relationships with brands globally, from China to Argentina. Additionally, Hugo has served as Chief Marketing Officer for Wejo, a leading provider of Connected Car Data, and Tally Weijl, a prominent European fashion retailer. Besides his role at HuHeHa, Hugo serves on several boards as an advisor.

Abigail Tavares / Senior Performance Marketing Specialist at AdomatIQ SoMe Marketing / Portuguese

Abigail Tavares - EIA Marketing mentorAbigail Tavares is a seasoned Senior Paid Social Specialist at Adomatiq, a top-tier performance marketing agency. Over the past four years, Abigail has provided consultancy to over 500 businesses, honing her expertise in digital marketing with a focus on paid social strategies across platforms like Meta, TikTok, and Snapchat. Abigail’s analytical acumen has allowed her to excel in optimizing and scaling advertising campaigns, leading to an impressive average ROI of 750% and maintaining a 94% client retention rate across more than 50 countries. She is driven by a mission to help businesses enhance their strategic positioning and maximize their marketing performance for sustainable growth.

Ramchandra Prabhu Salgaonkar / Managing Partner of Amaze Warriors Consulting / India

Ramchandra Prabhu Salgaonkar - EIA mentorRamchandra Prabhu Salgaonkar is the Managing Partner at Amaze Warriors Consulting, a global market research and analytics firm known for its strategic advisory services. With an impressive background that includes founding two startups and extensive experience in scaling businesses and exploring new markets, Ramchandra has solidified his expertise in marketing and strategic development. His professional journey is marked by significant achievements, such as mentoring startups teams and serving as visiting faculty at several universities. Ramchandra’s profound impact is further evidenced by his active involvement with multiple incubators and accelerators, making him a key figure in fostering entrepreneurial success across diverse industries.

Kristina McMenamin / Co-founder of Mindlevers / US

Kristina Mcmenamin - EIA mentorKristina McMenamin is a visionary storyteller and founder dedicated to transforming the landscape of communication and personal development. Through her innovative workshops, she empowers individuals globally to rewrite their narratives, embrace a growth mindset, and harness their emotions as data for better decision-making. Kristina creates spaces that encourage vulnerability and exploration, challenging societal norms and advocating for greater representation and voice for women. Her commitment to fostering resilience and authentic self-expression has made her a prominent figure in encouraging others to lead more introspective and engaged lives.

Rene Rumberg / Employer Branding and Marketing professional at INZMO / Estonia

Rene Rumberg - EIA mentorRene Rumberg is a seasoned communication, employer branding, and marketing professional currently making his mark at INZMO. He co-founded a startup that caught the attention of Pentagon officials and was even tweeted by the then-president of Estonia, showcasing his ability to propel nascent ideas into the spotlight. Rene also contributes his deep understanding of strategic communications and marketing through mentoring roles at Startup Wiseguys and various hackathons, where he guides emerging talents in refining their marketing strategies and employer branding.

Kati Torim / B2C marketing and business growth mentor of Boosting Loyalty / Estonia

Kati Torim - EIA mentorKati Torim is a dynamic B2C marketing and business growth mentor with a rich background that spans multiple sectors, including education, hospitality, and marketing. Her career is marked by notable achievements such as rebranding a superfood company to a successful exit. Kati has also authored three books and built a manor school, showcasing her dedication to education and personal development. With nearly a decade of experience as a marketing mentor at Finland’s leading startup accelerator, Kiuas, Kati excels in guiding startups through customer experience enhancements and the strategic use of AI marketing tools.

Teet Torim / CEO and co-founder of Boosting Loyalty / Estonia

Teet Torim - EIA mentorAs the CEO and co-founder of Boosting Loyalty, Teet Torim successfully built and sold a business valued at EUR 3.6 million. He has shared his expertise in his book, “Boosting Loyalty,” focusing on the Business Growth Model. Specializing in adapting AI tools for marketing, Teet has trained over 3,000 entrepreneurs in social media marketing and leveraged cutting-edge technologies to enhance business strategies. As a lecturer at TalTech, he enriches the academic and entrepreneurial community by developing and delivering comprehensive digital marketing curricula and practical business growth strategies.

Check out also Business, Design and Tech mentors who will be joining EIA Porto 2024. Pitch Coaches, IP Consultants and Investors will be announced in the upcoming weeks!

If you want to get mentored by these experts, submit your application until June 30, 2024!