Meet the #mentorsofeia – Marketing Mentor

Diego D’Aquilio
Marketing Mentor in EIA Italy

Please write an elevator pitch about yourself
My name is Diego D’Aquilio. I have over a decade of expertise in the Marketing, Financial Markets and FinTech sectors gained working in these areas, both as an entrepreneur and as a consultant with important clients in Italy and abroad. In the last few years, I’ve specialized in Digital Marketing, and I’ve begun working as a Marketing Mentor in order to offer my skills and years of experience to people who are eager to learn. Furthermore, as a mentor, I try to share my knowledge, learnings from failure in the past and provide an insight into market realities so that startups don’t tread the same path in similar situations.

Why do early-stage startups need marketing mentors at all?
A Marketing Mentor adds experience perspective and is always on a lookout for opportunities and trends to analyse an idea and provide direction from an outsider’s perspective.

What is the question you should never ask from a marketing mentor?
“What advice do you have for me?”
Go in with specific goals and target your ask for help!

Give us some most helpful and accessible marketing tools that are out there?
Canva: Design social media posts, presentations, blog graphics, posters, letterheads, brochures, logos, flyers
Unbounce: Build custom landing pages for any campaign, and use overlays to increase conversions
Optimizely: Pioneers in providing tools to successfully conduct A/B testing, and one of the best tools for optimizing your campaigns
IFTTT: Create workflows and automation for daily items
KeywordTool.io: Helps you generate keywords based on actual search data

The most important thing all early stage startups should avoid while doing marketing?
The most important thing all early-stage startups should avoid is to channel their efforts into the wrong target market. Finding the right marketing channels to reach an audience that connects with your startup is crucial and vital.

Wise words by EIA program team: 🤓
Marketing mentors step into the game on day 7 in EIA program. That’s the day of the Startup Expo when you are showing off what you have done so far. They help you to figure out how to build your landing page and what kind of channels to use for your marketing to reach the 1000 customers to properly impress the investors! Don’t waste any time that you have with the marketing mentors – the aim is to launch your successful marketing campaign by Day 10 before they leave.

Check out all our awesome mentors:

🇮🇹EIA Italy
🇵🇹EIA Portugal
🇨🇳Asia-Pacific Innovation Academy
🇶🇦Arab Innovation Academy