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EIA founder course · 12 minutes

Six Gates to $10K

  1. Problem
  2. Priority
  3. Want
  4. Try to buy
  5. Pay
  6. Margin
$0$0 collected$10,000 collected by day 60

A personalised supplement offer. 60 days. $10,000 in real, collected sales. Six gates stand in the way.

Meet Noor, your co-founder. She has a vitamin idea, a laptop and a lot of excitement. Excitement isn't evidence. Help her prove each gate before she spends a cent.

New to this? No problem. Tap any dotted-underlined word for a plain meaning.

  • 6gates
  • 12minutes
  • 0sign-ups

Numbers are examples, not forecasts. $10K is a target, not a promise. Not medical or legal advice.

The search spike

Day 1, 11 pm. Noor's keyword tool lights up. Thousands of people search for vitamins for fatigue every month. She's ready to order stock tonight.

Sort the evidence

Day 3. Noor's desk is a mess of interview notes, a trend chart and competitor prices. She wants to call all of it proof.

Six gates, in order

Day 5. A mentor asks Noor one question: what has to be true, and in what order? She has no answer.

The smallest test

Day 7. Noor's budget is small and the clock is loud. Every test she runs eats days she doesn't have.

One number per gate

Day 10. Noor's dashboard shows twenty numbers, all of them going up. Only six of them matter.

The $10K funnel

Day 12. Noor writes $10,000 on a sticky note and stares at it. What does it actually take?

Three shortcuts

Day 15. A growth hacker messages Noor: "I can 10x this by Friday." He has three tactics.

Pass or fail?

Day 21. Noor's priced page has been live for a week. The numbers are in, and she badly wants them to be good.

Mentor mode

Day 30. A founder sends Noor a pitch and asks for honest feedback. Noor forwards it to you. No hints this time.

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